Athleisure brand Lululemon holds its largest-ever yoga event in the country at the Worker's Stadium in Beijing on Saturday. [Photo provided to chinadaily.com.cn]
Athleisure brand Lululemon held its largest-ever yoga event in the country at the Worker's Stadium in Beijing on Saturday, as part of its initiatives to strengthen community sports and enhance consumer engagement.
The move is also part of its campaign to celebrate the 10th anniversary of the Align franchise. Its brand ambassadors Chris Lee, Celina Jade, and Cici Wang made surprise appearances, each sharing the essence of yoga and mindfulness with more than 5,000 participants.
Athleisure brand Lululemon holds its largest-ever yoga event in the country at the Worker's Stadium in Beijing on Saturday. [Photo provided to chinadaily.com.cn]
Singer Chris Lee shared her yoga reflection and said, "At first, I thought yoga was about perfecting poses. But through practice, I realized it's a conversation with yourself, where you feel a deep alignment between body and mind through breath, pose, and feeling. Once you begin to explore your body with your heart, you will find that both naturally open up."
Made with Nulu fabric, Lululemon's Align franchise is known for being an ultra-soft experience and serves as a gateway product for many customers. It is also a top-selling series that has achieved over $1 billion in annual sales, contributing greatly to the company's revenue in 2024, which surpassed $10 billion in annual revenue for the first time.
During the fourth quarter, the Chinese market grew 46 percent in net revenue, with full year revenue up 41 percent year-on-year.
Athleisure brand Lululemon holds its largest-ever yoga event in the country at the Worker's Stadium in Beijing on Saturday. [Photo provided to chinadaily.com.cn]
Lululemon also premiered the documentary "Meet Us", which explores the concept of "connection" - the original meaning of yoga - and how each individual reconnects with themselves and the world through power of yoga.
Meanwhile, two podcast episodes will be launched on the Xiaoyuzhou platform, sharing stories of alignment between body and mind in everyday life, said the company.
