[Photo provided to chinadaily.com.cn]
Running until February 2026, the Huaihai Road commercial area will offer citizens and tourists a cross-cycle, all-scenario consumption experience, according to the launching event of the Huaihai Fashion Season, which kicked off at Xintiandi in Shanghai on Wednesday.
Guided by Huangpu District Commerce Commission and organized by Huaihai Road Economic Development Promotion Association, the season teams up with nearby malls to launch nearly 100 activities — spanning trendy first stores, themed markets, cultural exhibitions, and art experiences.
Li Zhenhui, senior commercial director of Shui On Xintiandi, noted that the upgraded Xintiandi Dongtaili is the season's centerpiece. It teams up with ice and snow adventure to create immersive attractions like aurora stages and winter shows, plus the winter market — featuring cultural and creative goods, food, and trendy toys.
[Photo provided to chinadaily.com.cn]
Adapting to shifting consumer trends, Huaihai Road has enhanced its sports and fashion offerings and optimized the night economy. Meanwhile, according to Li, international tourists now account for 30 to 40 percent of consumption.
International brands add vibrancy. South Korea's trendy clothing brand Musinsa debuted its first China store at Parkson. Namkook Kim, general manager of Eland China E-Innovation Valley, said the Chinese market is highly attractive; they are bringing more South Korean fashion and beauty brands to Huaihai Road next year.
In addition, Sinan Mansions will host events like Jin Yucheng's exhibition and a New Year flower carnival, covering trends, art and culture to meet diverse needs.
