The collaboration with the Shanghai Fashion Week underscores the strong confidence of Mercedes-Benz Group AG in the China market, said senior executives of the company.
"We love China, and we love Shanghai. China is very dear to our hearts. China is the most important market for Mercedes-Benz. We are actually very honored to be cooperating with the Shanghai Fashion Week," said Bettina Fetzer, vice-president of communications and marketing at Mercedes-Benz Group AG.
According to Fetzer, the ongoing 2025 Spring/Summer Shanghai Fashion Week marks Mercedes-Benz' first in-depth collaboration with Shanghai Fashion Week in China.
For years, Mercedes-Benz has been deeply involved in Shanghai's sports events, including the Rolex Shanghai Masters (since 2011) and F1 (since 2004). And Mercedes-Benz is going to take part in the upcoming seventh China International Import Expo (CIIE) for the seventh time, said Zhou Juan, head of communications and marketing at Mercedes-Benz China.
The close connections with related events are accredited to the fine business environment of Shanghai and China as a whole. As the hub of fashion, finance and innovation, Shanghai is a city that both represents modern China and holds a rich heritage, coincidentally aligned with the brand concept of Mercedes-Benz, Fetzer said.
As the participant, witness and beneficiary of China's opening-up, Mercedes-Benz takes the CIIE to showcase its latest products and innovation, as well as the long-term commitment to the China market.
Earlier in September, Mercedes-Benz Group announced plans to invest over 14 billion yuan ($1.97 billion) with local partners to enrich localized portfolio of cars and vans in China. An attempt of developing products suitable for the Chinese market with China speed, and at the same time using China's innovation to empower the company's global success, said Zhou.
