A Rox Motor executive explains the ADAMAS SUV's driving assistance features at its China launch event in late December. [Photo provided to chinadaily.com.cn]
Rox Motor's rugged SUV, the ADAMAS, is gaining popularity across the Middle East, including the UAE, Qatar, Saudi Arabia, Kuwait, and Oman. Its overseas pricing starts above $80,000, with monthly orders surpassing 2,000 units.
The ADAMAS comes standard with L2+ assisted driving features developed by Chinese autonomous driving provider QCraft, covering highway, urban, and parking scenarios.
This marks Rox Motor's first global SUV that has a fully integrated, mass-production-tested driving assistance system as standard.
According to the company, the QCraft solution has been validated on nearly one million vehicles in China and widely praised by the market.
"For Rox Motor, the standard L2+ system is a mature solution that has been extensively verified in nearly one million smart vehicles across China," the company said, highlighting QCraft's proven track record.
Rox Motor cited QCraft's experience as a key factor in lowering the development cost and deployment time for overseas vehicles.
The partnership also allows QCraft to export its technology. Rox Motor has already established a sales network in over 40 countries, including key regions in the Middle East, Central Asia, and North Africa.
The company reported December ADAMAS deliveries of 2,528 units, bringing 2025 total shipments to over 15,000 — nearly triple the previous year.
Rox Motor said that its cooperation with QCraft enables the company to meet growing consumer demand for intelligent driving features while leveraging a tested, reliable platform for international expansion.
The collaboration is seen as a model for Chinese automakers and autonomous driving technology providers seeking to scale overseas.
