[Photo provided to chinadaily.com.cn]
Tiffany & Co. has inaugurated its new flagship store in Beijing's vibrant Taikoo Li Sanlitun district, showcasing the house's innovative design concept and commitment to pioneering artistry.
Designed by renowned Dutch architectural firm MVRDV, the store's façade is a captivating tribute to Tiffany & Co.'s iconic Elsa Peretti designs. Crafted from responsibly recycled and locally sourced glass fins, the façade blends geometric elegance with poetic movement, expressing a wave-like fluidity and a luminous display of blue hues as light dances across its surface. This seamless fusion of Tiffany & Co.'s legacy in glass-making with architectural ingenuity and illumination creates a contemporary and striking interpretation of the House's enduring identity. As night descends, the building transforms into a radiant Tiffany Blue lantern, casting a mesmerizing glow on the street corner and immersing passersby in Tiffany's enchanting world.
Beyond a traditional retail space, the new store provides a unique atmosphere where craftsmanship, art, and heritage converge. Upon entering, visitors are greeted by sparkling crystal chandeliers that interplay with a champagne gold leaf ceiling, filling the space with warmth and brilliance. Handcrafted walls with gilded accents provide a refined and luxurious backdrop for the House's most definitive collections, including HardWear by Tiffany, Lock by Tiffany, Knot by Tiffany, and T by Tiffany, as well as Tiffany® watches. At the foot of the staircase, "Pair," a compelling bronze sculpture by British artist Tony Cragg, guides visitors to the second floor.
[Photo provided to chinadaily.com.cn]
Ascending to the upper level, the exquisite artwork "Color & Light," commissioned from Italian artist Michelangelo Pistoletto, marks a continuation of the journey through creativity and art. Above, a chandelier of iridescent flower petals cascades from the ceiling, illuminating Tiffany & Co.'s iconic engagement rings and diamond creations. The space is punctuated by Tiffany's signature diamond vitrine design, embodying the House's modern and refined aesthetic. A heritage window, "Cupid's Arrow," showcases an arrangement of gold arrows forming a heart, celebrating the theme of love that has been integral to the House's DNA since 1837.
Throughout the store, visitors can discover an exceptional selection of art, including a vintage Tiffany dogwood table lamp from 1900 and "Endless Blue No. 3" by Chinese artist Wang Xiyao.
The new flagship store exemplifies the House's longstanding dedication to its clientele in China, representing a significant milestone and reaffirming Tiffany & Co.'s commitment to the region.
[Photo provided to chinadaily.com.cn]
[Photo provided to chinadaily.com.cn]
