Star-led reality show J-Style Trip Season 3 aims to highlight overseas Chinese who have made remarkable contributions across various fields, shedding light on the strength of Chinese identity in a globalized world. [Photo provided to chinadaily.com.cn]
With a theme of "looking for outstanding Chinese individuals around the world," and highlighting overseas Chinese who have made remarkable contributions across various fields, a Chinese TV show has vividly shed light on the diversity and strength of Chinese identity in a globalized world.
With a journey spanning countries such as Italy, Greece and Saudi Arabia, J-Style Trip Season 3 centers on professionals, artists, and cultural inheritors, and tells inspiring personal stories, conveying a spirit that "passion knows no borders".
With Modong Sicilian Coffee as its exclusive title sponsor and Alipay as strategic partner, the reality show let its cast meet such figures as tennis star Zhang Zhizhen, rising opera talent Wang Kang, and world latte art champion Hu Zhonghua, among many others who are preserving and innovating intangible cultural heritage.
It has been learned that by following the narrative thread of "Chinese Role Models," the show expands beyond individual travel experiences to foster dialogue between civilizations, embracing a broader perspective and successfully transitioning into a mainstream cultural program — into a warm, meaningful, and resonant exploration of cultures.
Building on its hallmark unscripted, unfiltered and free-form style, J-Style Trip Season 3 further enhanced its relaxed travel aesthetic this season. With a faster narrative pace and more dynamic transitions, the show takes viewers through vibrant local markets, street food scenes, and everyday cultural spaces, offering not only in-depth explorations of urban life, but also practical travel insights.
The addition of Will Liu brings renewed energy to the show. His chemistry with Jay Chou produced many memorable highlights — from leading a group of locals in a "Chinese Herbal Manual" fitness dance on the streets of Greece, to experiencing traditional Chinese martial arts, Wing Chun and lion dancing in Guangdong. These moments added a fresh layer of fun and cultural richness to the journey.
Star-led reality show J-Style Trip Season 3 aims to highlight overseas Chinese who have made remarkable contributions across various fields, shedding light on the strength of Chinese identity in a globalized world. [Photo provided to chinadaily.com.cn]
As a reality-focused variety show, J-Style Trip Season 3 continues its signature format of "travel + music + celebrity interaction," delivering breakthroughs in both cast lineup and content.
Featuring spontaneous music creation and interaction at cultural sites around the world and culminating in a distinctive "J-Style Trip" aesthetic experience, the show also made its creative fusion of music, travel, and culture a most recognizable brand.
Special sponsors for the show include ADATA, Enya Cyber Guitar, Love to Eat Fresh Mo Ren, and VIVICYCLE, while the tourism boards of Saudi Arabia and Australia also provide special support.
It has been learned that Modong Coffee, a leading global health and wellness brand that has established a leading position in China's bulletproof drink market since its launch in 2019, is widening its global reach.
This diverse brand backing has fully unlocked the commercial potential of the content IP, said Star Plus Legend, the company behind J-Style Trip Season 3, noting that it has now set a new benchmark in star IP commercialization.
Unlike traditional talent management firms, Star Plus Legend focuses on creating proprietary brands based on each artist's traits, adopting a long-term approach to star IP commercialization, it said.
Please contact the writer at hanjingyan@chinadaily.com.cn
