China has extensive experience in organizing its enterprises to participate in global exhibitions. [Photo provided to chinadaily.com.cn]
With the Government Work Report, delivered during this year's annual legislative session, calling for enhanced support of enterprises participating in overseas exhibitions, Chinese enterprises are stepping up the promotion of China's stable foreign trade.
The Beijing Ulite Exhibition Co Ltd — a leading overseas exhibition service provider dedicated to offering innovative one-stop global exhibition and marketing solutions for Chinese enterprises — is bolstering its commitment to serving Chinese enterprises expand globally in the new era.
By appointing Sean Kool as its vice general-manager and chief marketing officer effective March 17, Ulite Exhibition is widening its vision to become a leading brand in China's exhibition industry.
With over 15 years experience in the exhibition industry, Kool previously served as the head of the Machine Tool Exhibition Department at CMEC EXPO, a leading company in the exhibition industry, with extensive experience in organizing exhibitions domestically and internationally.
Sean Kool has a wide array of business partners in the global exhibition industry. [Photo provided to chinadaily.com.cn]
It has been learned that the main services of Ulite Exhibition include overseas exhibitions, exhibition travel, booth design and construction, exhibit logistics, visa services, event planning and operation, media and buyer invitations, online marketing, globalization strategy consulting, and customized services.
Its new move will help widen the company's projects, which includes key sectors such as industrial machinery and components, automation, robotics, construction machinery, automotive and parts, agricultural machinery, logistics equipment, oil and gas, and energy.
Sean Kool has participated in various forums and summits spanning multiple industries. [Photo provided to chinadaily.com.cn]
Kool has established numerous partnerships within the global exhibition industry. By leveraging keen market insights and exceptional business development skills, he has successfully developed projects including ITM (Poland), FIMAQH (Argentina), SIMTOS (Korea), TECMA (Mexico), EXPO PERU INDUSTRIAL, FIB (Colombia), ColombiaPlast, EXPOACAIRE (Colombia) and E+S+S (Colombia), and obtained exclusive agency rights for 12 overseas exhibitions, setting an industry record.
In 2019, Kool left the exhibition industry to take up senior positions at renowned companies such as OneSight, DeChamp Microelectronics, Horizons, and Xiangdonglong Aircraft.
Upon joining Ulite Exhibition, Kool will lead the company's brand marketing and sales management sectors, introducing advanced management and marketing concepts, as well as cross-industry collaboration resources.
It has been learned that Ulite Exhibition is committed to enhancing the overseas exhibition participation experience for Chinese enterprises through integrated online and offline exhibition and marketing solutions, innovative and diversified services, and has won the trust and support of numerous exhibitors, exhibition organizers and industry associations on a global scale.
