Content creators are moving into the hub. [Provided to chinadaily.com.cn]
Shanghai's Yangpu district inaugurated a network content creator hub on Thursday, establishing a professional space aimed at fostering high-quality online content production.
The newly launched facility, located in the Knowledge and Innovation Community (KIC), features professional photography studios, recording rooms and comprehensive workspace solutions including office areas, training facilities, and livestreaming capabilities.
The launch follows Shanghai's recent introduction of a citywide policy package on July 15, which introduced nine measures to attract global content creators and bolster high-quality internet content creation through various incentives and support mechanisms.
At the opening ceremony, 18 supporting measures were unveiled across six categories: rent exemptions, rewards, services, investment, subsidies, and management.
Under this framework, content creators joining the hub will receive full exemption from rent and property management fees in their first year, with 75 percent and 50 percent reductions in the two subsequent years.
"Yangpu district leverages its unique advantages in having both universities and major tech companies, as well as its strong digital economy and technological innovation resources," said Ni Bing, executive deputy district head of Yangpu. "Our policies are designed to complement the city's initiatives while addressing specific local needs."
The district's incentives include content creation awards up to 100,000 yuan ($13,927) for quality content promoting Shanghai and Yangpu stories, and housing subsidies up to 2 million yuan for qualified creators purchasing their first home in the district.
Shanghai's Yangpu district inaugurates a network content creator hub aimed at fostering high-quality online content production. [Provided to chinadaily.com.cn]
Su Haotian, a technology content creator known as "Su Xinghe Niu Tong", was among the first batch of creators to move into the facility.
"These policies demonstrate the government's recognition and respect for our profession," Su said. "The supportive environment and professional facilities will help us produce better content for society."
Qian Shengdong, known as "G Seng Dong" on short-video platforms and famous for his Shanghai dialect content, highlighted the practical benefits of the new facility.
"As content creators, we've always struggled with space constraints. Previously, I had to spend considerable time setting up equipment at home for each shoot. Here, everything is ready to use, and the opportunity to collaborate with other creators is invaluable," he said.
The hub also introduced an avenue pass program, providing creators with access to educational resources, networking opportunities, and various lifestyle benefits within the community area.
"The KIC represents a flagship collaboration between Shui On and the Yangpu district, bringing together multiple creative industries," Zhang Bin, CEO of Shui On Xintiandi Limited. He emphasized the integration of industry and lifestyle elements in the project.
"We hope creators can find their partners, business opportunities, and audience here while enjoying a relaxed atmosphere that stimulates creativity," Zhang said.
Looking ahead, Yangpu district plans to expand its support through additional initiatives, aiming to develop a more comprehensive ecosystem for content creators while advancing Shanghai's digital content industry, according to Zhang Qingning, deputy director of Yangpu district development and reform commission.
She noted that this approach reflects the government's recognition of content creation as an emerging industry representing young people's perspectives on the world, deserving comprehensive support for sustainable growth.
