Art Masters: A Virtual Reality Experience invites viewers to step into some of the most iconic paintings in the collection of the Prado Museum in Spain, and learn the stories behind their creation. [Photo provided to chinadaily.com.cn]
A VR experience inspired by five iconic artworks in the collections of the Prado National Museum of Spain has opened at Jiushi International Art Center in Shanghai.
Running until Oct 12, Art Masters: a Virtual Reality Experience is the fourth event of The Spanish Arts Festival on Shanghai's Bund, hosted by Jiushi Art Museum to celebrate the 20th anniversary of the establishment of the comprehensive strategic partnership between China and Spain.
Art Masters was produced by Acciona Living & Culture in collaboration with the Prado Museum in Madrid. Using cutting-edge technology, it creates an immersive environment for viewers to fully engage with the artworks through a combination of vivid visuals, soundscapes and storytelling.
Art Masters: A Virtual Reality Experience invites viewers to step into some of the most iconic paintings in the collection of the Prado Museum in Spain, and learn the stories behind their creation. [Photo provided to chinadaily.com.cn]
The VR experience features five masterpieces: The Sense of Sight, jointly created by Jan Bruegel the Elder and Peter Paul Rubens, Las Meninas by Diego Velazquez, Venus and Adonis by Paolo Veronese, El Aquelarre by Francisco Goya, and The Garden of Earthly Delights by Hieronymus Bosch.
Audiences can embark on a magical journey led by a virtual night-shift security guard, who will lead them into some of the most beloved works in the museum collection. You will "get to know the story behind, and even get inside the mind of such great painters as Goya," said Wu Enlu, a spokesperson for Acciona Living & Culture in the Asian Pacific Region.
Art Masters: A Virtual Reality Experience invites viewers to step into some of the most iconic paintings in the collection of the Prado Museum in Spain, and learn the stories behind their creation. [Photo provided to chinadaily.com.cn]
According to Jiang Kongkong, deputy general manager of Jiushi Cultural Communications Co, a string of historic Shanghai buildings in close proximity to one another - Nos 1, 18 and 27 on the Bund, together with No. 230 Beijing Road East – have laid on a spectacular first Spanish Arts Festival, which has included two exhibitions about the legendary architect Antoni Gaudi, the first solo exhibition in the city of painter Jorge Rando, and now Art Masters: A Virtual Reality Experience.
"The festival has integrated art exhibitions with the city's landscape, and transformed static buildings into dynamic carriers of art... Visitors will be able to experience the historical and cultural heritage of the city while enjoying the exhibitions," she said.
Viewers immerse themselves in the world of the art masterpieces through the use of VR headsets. [Photo provided to chinadaily.com.cn]
Viewers immerse themselves in the world of the art masterpieces through the use of VR headsets. [Photo provided to chinadaily.com.cn]
Viewers immerse themselves in the world of the art masterpieces through the use of VR headsets. [Photo provided to chinadaily.com.cn]
