The China Outbound Travel & Tourism Market 2025 kicks off on Thursday at the National Agricultural Exhibition Center in Beijing. [Photo provided to chinadaily.com.cn]
The China Outbound Travel & Tourism Market 2025 kicked off on Thursday at the National Agricultural Exhibition Center in Beijing.
The three-day event is bringing together 150 exhibitors from 45 countries and regions, including tourism bureaus, travel agencies, and airlines. It is believed the market will attract an estimated 3,000 Chinese trade buyers, primarily outbound tour operators and travel agents.
Some 30 experts and industry leaders from Chinese tourism operators, tourist bureaus, online tourism platforms, and digital marketing, will share insights on new opportunities in the outbound sector.
The China Outbound Travel & Tourism Market 2025 kicks off on Thursday at the National Agricultural Exhibition Center in Beijing. [Photo provided to chinadaily.com.cn]
Topics of discussion include emerging trends in outbound tourism, growth opportunities in China's travel retail sector, visa policy facilitation, breakthroughs in destination marketing, and digital transformation strategies.
Russia's Federal Agency for Tourism has brought a delegation of over 30 organizations, including tourism boards from nine regions, 21 destination management companies, hotels and museums.
Several overseas national tourism boards and two Chinese cruise companies have also held promotional events.
Qing Qinghui, project director of COTTM, said in a speech that over the past two decades, COTTM has served more than 6,000 exhibitors from over 100 countries and regions, and has been witness to the industry's remarkable evolution through changing tides and shifting constellations.
The China Outbound Travel & Tourism Market 2025 kicks off on Thursday at the National Agricultural Exhibition Center in Beijing. [Photo provided to chinadaily.com.cn]
"COTTM will continue to help global destinations gain deeper insight into the evolving needs and behavior of outbound Chinese travelers. It is a bridge connecting international tourism boards with potential Chinese partners, while enabling Chinese travel operators to access overseas resources," she said.
"Technological advancements are reshaping outbound tourism, from product innovation and marketing, to booking decisions and operational management. Artificial intelligence, exemplified by Deepseek, is profoundly transforming China's outbound travel industry through itinerary planning, personalized experiences, efficiency optimization, and trend forecasting."
