A photo shows fest-goers thronging at the 14th Beijing International Film Festival at Langyuan Station in Beijing in April 2024. [Photo provided to chinadaily.com.cn]
The Beijing Film & Life Festival will hold a series of film-loving activities at Langyuan Station and InStreet of the FengHuang Hui Shopping Mall from April 18 to 26, in tandem with the Beijing International Film Festival.
Last year, over 20 film and gaming IPs, over 60 cultural and creative artistic brands, and over 20 food and beverage brands gathered at Langyuan Station, transforming the festival's main venue into a vibrant sea of celebration.
This year, the festival will debut "Ne Zha 2 100 Million+ Yuan Box Office Hand-Painted Poster Exhibition," showcasing hand-drawn posters by its director, Yang Yu, better known as Jiaozi (Dumpling). In addition, fest-goers can check out several Nezha-themed immersive experience areas for parent-child activities, puppet interactive shows, and official merchandise.
Furthermore, more than 30 museums will bring cultural and creative products that blend traditional heritage with modern design to the Langyuan open-air market.
A poster for The Great Gatsby [Photo provided to chinadaily.com.cn]
During the film festival, InStreet of the FengHuang Hui Shopping Mall, a thriving business district will serve as another vibrant hub for the annual film carnival. More than 100 stores will offer an exclusive 20 percent discount to customers who present valid film festival certificates or ticket stubs.
Also at InStreet, aside from the daily screenings of classic films, a packed schedule of film-themed pop-ups, exhibitions, workshops and filmmaker talks will take over the mall. Film lovers can find an assortment of cool experiences like The Great Gatsby-inspired cocktails, The Godfather-themed dinners and The Shawshank Redemption-style book bar.
