Juss Intellisports, in its inaugural collaboration with Tourism Plus Shanghai, showcased the virtual cycling university championship of Meta Shanghai Virtual Sports Open (MetaSVS) on March 30, 2025. [Photo provided to chinadaily.com.cn]
Juss Intellisports, in its inaugural collaboration with Tourism Plus Shanghai, showcased the virtual cycling university championship of Meta Shanghai Virtual Sports Open (MetaSVS) on Sunday, marking a significant step in the integration of virtual sports and tourism.
The virtual competition brought together cycling teams from 18 universities across three countries, including prestigious universities such as Fudan University, Shanghai Jiao Tong University and the National University of Singapore.
Juss Intellisports, in its inaugural collaboration with Tourism Plus Shanghai, showcased the virtual cycling university championship of Meta Shanghai Virtual Sports Open (MetaSVS) on March 30, 2025. [Photo provided to chinadaily.com.cn]
In the offline segment of the competition, Shanghai Jiao Tong University emerged victorious as the team champion, while Shanghai University of Engineering Science and Jianghan University secured the runner-up and third place, respectively.
Participant Zheng Xunuo from the National University of Singapore highlighted the unique advantages of the virtual format. "Virtual sports have eliminated geographical barriers, allowing me to train and compete without concerns about traffic, weather or limited routes," he said. "This format is not only efficient and safe but also a fantastic way to connect with new people," he added, emphasizing how virtual platforms have transformed his training routine and expanded his social network.
Juss Intellisports, in its inaugural collaboration with Tourism Plus Shanghai, showcased the virtual cycling university championship of Meta Shanghai Virtual Sports Open (MetaSVS) on March 30, 2025. [Photo provided to chinadaily.com.cn]
Since its launch on March 7, the MetaSVS virtual cycling university championship has garnered over 50 million online viewers.
As a comprehensive virtual sports competition, the MetaSVS encompasses six disciplines, including cycling, F1, rowing, skiing, jump rope and football. By leveraging digital technology, participants can engage in physical exercise, training, social interaction and competition without time or space constraints. All that is required is a simulator device, enabling indoor participation.
"Our core objective for these events is to reduce the barriers to entry in traditional sports through virtualization. We aim to make it easier for more people to access and enjoy their favorite sports," stated Zhang Jiyue, general manager assistant and tournament director of Juss Intellisports.
Juss Intellisports, in its inaugural collaboration with Tourism Plus Shanghai, showcased the virtual cycling university championship of Meta Shanghai Virtual Sports Open (MetaSVS) on March 30, 2025. [Photo provided to chinadaily.com.cn]
