SALT of Anji Stone Valley. [Photo provided to chinadaily.com.cn]
The Lux Collective has announced plans to expand its footprint in China, with its lifestyle resort brand SALT venturing beyond Mauritius for the first time. The brand will debut in Zhejiang and Sichuan provinces, while its flagship luxury brand, LUX*, is set to enter Guangdong's Guangzhou — its first presence in a first-tier Chinese city.
Paul Mulcahy, chief commercial officer of The Lux Collective, said the expansion is a key milestone in the group's global growth strategy.
"This move reflects our strong confidence in the Chinese market's potential and our commitment to meeting the evolving preferences of modern travelers. With The Lux Collective's reputation for excellence and innovation in luxury hospitality, we aim to create stunning destinations and deliver exceptional experiences," Mulcahy said.
The Lux Collective currently operates nine hotels and resorts in China. Its first SALT property in the country, SALT of Anji, is set to open in Zhejiang in the second quarter of 2025. Nestled in Anji's vast bamboo forests and tea plantations, the resort will offer an immersive retreat where nature and culture converge.
LUX* Guangzhou is slated to open in Huangpu district in the third quarter of 2026. [Photo provided to chinadaily.com.cn]
Further west, SALT of Mount Siguniang will open in 2027 in Sichuan's Mount Siguniang National Park, a premier 5A-rated scenic destination in Xiaojin county, Aba Tibetan and Qiang autonomous prefecture.
Meanwhile, LUX* Guangzhou is slated to open in Huangpu district in the third quarter of 2026. The luxury urban resort will feature 109 rooms, including 36 luxury residences, along with an art center and a modern office tower, seamlessly blending metropolitan vibrancy with local cultural heritage.
Looking ahead, The Lux Collective plans to accelerate expansion in Asia, Africa, and the Middle East, adapting to shifting market trends and the growing demand for diverse travel experiences.
