[Photo by Zhang Xi /chinadaily.com.cn]
While launching more products to offer Kenyan customers more choices this year, Chinese electronics giant Xiaomi said it may also set up a plant in the East African country to assemble some of its products such as television in the near future.
Matt Huang, the country manager of Xiaomi Kenya, gave the remarks on Monday in Kenya's capital Nairobi, during the launch of the Redmi Note 14 series.
The new lineup features three flagship-level devices: Redmi Note 14 Pro+ 5G, Redmi Note 14 Pro, and Redmi Note 14, all designed to redefine smartphone photography, durability, and performance while maintaining exceptional value.
Alongside the Redmi Note 14 series, Xiaomi unveiled three models of Redmi Pads.
Huang said Xiaomi is quickly gaining popularity in the Kenyan smartphone market, with a fast increase in sales.
"We want every Kenyan to enjoy a better life through our innovative technology," he said, adding, "We supply innovative products at affordable prices."
Huang said plans are underway to expand to more countries in East Africa, such as Tanzania, Uganda and Rwanda before the end of this year. He however said Kenya remains their key market because it is politically stable; has the largest economy in the region; and has friendly people.
"Xiaomi has gained popularity in the country in terms of being recognized as a global company, offering good quality products at affordable prices," he said.
"We would wish to have a stable business environment so that we can invest more in the market," he said.
According to Statistica, a German online platform that specializes in data gathering and visualization, Kenya's smartphone market is experiencing a surge in demand for affordable, entry-level devices due to the country's growing middle class.
The platform said the smartphone market is projected to experience an annual growth rate of around 8 percent from 2025 to 2029.
