China Duty Free Group's Hainan region leverages temporal and cultural festivities to entice consumers toward the end of 2024 and the start of 2025. [Photo provided to chinadaily.com.cn]
South China's Hainan province is experiencing a surge in tourism consumption as it enters its travel peak season. Major duty-free operators on the tropical island have launched a range of consumer promotion activities to complement government-issued vouchers and inject fresh energy into the duty-free consumption market.
Since kicking off their promotional campaign on Nov 21, China Duty Free Group's Hainan region has witnessed a significant uptick in sales compared to the same period last year. During the year-end climax of the annual shopping gala from Dec 27 to Dec 31, 2024, the Hainan branch of China Duty Free Group raked in sales of 1.14 billion yuan ($156.2 million), representing a nearly 15 percentage point increase year-on-year, with over 80,000 individual transactions tallied.
Capitalizing on the New Year's Eve concerts and celebrations in Haikou and Sanya, the group's stores enticed visitors with attractively priced duty-free products. On Dec 31, the stores extended their operating hours until 2 am the following day, featuring live performances, grand prize draws and a host of other activities designed to craft an unforgettable New Year's Eve experience for consumers from around the world.
China Duty Free Group's Hainan region leverages temporal and cultural festivities to entice consumers toward the end of 2024 and the start of 2025. [Photo provided to chinadaily.com.cn]
China Duty Free Group's Hainan region leverages temporal and cultural festivities to entice consumers toward the end of 2024 and the start of 2025. [Photo provided to chinadaily.com.cn]
China Duty Free Group's Hainan region leverages temporal and cultural festivities to entice consumers toward the end of 2024 and the start of 2025. [Photo provided to chinadaily.com.cn]
China Duty Free Group's Hainan region leverages temporal and cultural festivities to entice consumers toward the end of 2024 and the start of 2025. [Photo provided to chinadaily.com.cn]
China Duty Free Group's Hainan region leverages temporal and cultural festivities to entice consumers toward the end of 2024 and the start of 2025. [Photo provided to chinadaily.com.cn]
