All In, a grand NBA touring exhibition which made its world premiere on Friday at the Winter Garden of Beijing’s Indigo Mall, is taking the Chinese capital by storm.
With 14 themed immersive sections and an impressive display of rare collectibles, the exhibition featuring interactive installations and cutting-edge digital technology, is not to be missed for those who are basketball enthusiasts.
Guests pose for a group photo with the Larry O'Brien Championship Trophy, at the Winter Garden of Beijing’s Indigo Mall on June 28, 2024. [Photo provided to chinadaily.com.cn]
Visitors can expect to have a close-up view of the Larry O'Brien Championship Trophy, championship rings, autographed jerseys, basketballs and basketball shoes by the association’s top players. The audience can, through a 270-degree panoramic screen, learn about how iconic tactics and strategies were made and executed, challenge their friends to some fun games in the basketball court, or bring home souvenirs from the retail store with an extensive selection of officially licensed NBA merchandise.
Jerseys of NBA’s top players are on display at All In, a grand NBA touring exhibition at the Winter Garden of Beijing’s Indigo Mall, on June 28, 2024. [Photo provided to chinadaily.com.cn]
The exhibition, running until September 13, aims to offer the audience a fun, informative way to learn about basketball culture and the brilliant history of NBA, according to its organizer Brand Head, a Beijing-based PR agency.
If you go:
10 am - 9 pm, daily. Indigo Mall, 18, Jiuxianqiao Road, Chaoyang district.
All In, a grand NBA touring exhibition, opens at the Winter Garden of Beijing’s Indigo Mall on June 28, 2024. [Photo provided to chinadaily.com.cn]
A visitor shoots the basketball at an interactive section of the NBA exhibition at Beijing’s Indigo Mall on June 28, 2024. [Photo provided to chinadaily.com.cn]
All In, a grand NBA touring exhibition at the Winter Garden of Beijing’s Indigo Mall, features a 270-degree panoramic screen. [Photo provided to chinadaily.com.cn]
A pink basketball court is featured at All In, a grand NBA touring exhibition at the Winter Garden of Beijing’s Indigo Mall, on June 28, 2024. [Photo provided to chinadaily.com.cn]
