Chinese bubble tea brand Auntea Jenny launches its ready-to-drink tea dietary fiber nutrition improvement plan in Shanghai on Wednesday, unveiling a new version of its Kale Apple Fiber Chia Seed Boost Tea. [Photo provided to chinadaily.com.cn]
Chinese bubble tea brand Auntea Jenny launched what it describes as its ready-to-drink tea dietary fiber nutrition improvement plan in Shanghai on Wednesday.
The initiative aims to bring China's new tea beverage industry into line with a set of quantifiable and widely adoptable nutritional standards.
According to the Dietary Reference Intakes for China 2023, over 95 percent of China's population does not consume enough dietary fiber. Urban residents aged 18 to 35 have an average daily intake of only 11.8 grams, far below the national recommended daily intake of 25 to 30 grams.
Wang Yingyao, deputy secretary-general of the Chinese Nutrition Society, noted that dietary fiber, recognized by the World Health Organization as the "seventh nutrient," serves as a critical link between natural diets and public health.
"Globally, insufficient dietary fiber intake is a common issue, and poor diet is closely linked to chronic conditions like cardiovascular diseases. The health benefits of dietary fiber from natural food sources are well-documented," Wang said.
Having focused on the healthy tea beverage sector for 13 years, Auntea Jenny has pinpointed the nutritional gap in dietary fiber intake as a key area for innovation.
Chinese bubble tea brand Auntea Jenny launches its ready-to-drink tea dietary fiber nutrition improvement plan in Shanghai on Wednesday, unveiling a new version of its Kale Apple Fiber Chia Seed Boost Tea. [Photo provided to chinadaily.com.cn]
The brand identified kale as its core research and development focus as early as 2024, with its first kale-based product selling nearly 100 million cups since its launch.
The newly-launched plan will further promote the healthy development of the new tea beverage industry through three major initiatives: product upgrading, public science education, and themed experiences.
"Our mission is to make 'Healthy China' a daily reality for everyone through a cup of tea that people are eager to drink, can afford and understand," said Zhou Rongrong, co-founder of Auntea Jenny.
Ipsos' 2026 tea and coffee trends report shows that healthy ingredients have become the top reason consumers try new tea beverage brands, accounting for 59 percent of responses.
Chinese bubble tea brand Auntea Jenny launches its ready-to-drink tea dietary fiber nutrition improvement plan in Shanghai on Wednesday, unveiling a new version of its Kale Apple Fiber Chia Seed Boost Tea. [Photo provided to chinadaily.com.cn]
Bo Tianyue, a researcher at the Shanghai Academy of Agricultural Sciences, said that using tea beverages as a carrier to integrate dietary fiber supplementation into daily life aligns with current health consumption trends and effectively supplements the dietary nutritional structure of urban populations.
As of 2025, Auntea Jenny's store network comprised 11,449 locations, including 45 stores in the United States, South Korea and Malaysia.
