[Photo provided to chinadaly.com.cn]
To celebrate the Year of the Horse in the traditional Chinese calendar, Prada has launched a special advertising campaign anchored by a series of striking core visuals. The horse, a symbol of abundant vitality, passion, and constant change, embodies the spirit of adventure, courage, leadership, and independence, values that align with Prada's brand ethos.
At the heart of the campaign is The Prada Triangle, which becomes a lens through which the horse is reimagined. Acting as a prism that refracts and reshapes its form, the triangle transforms the animal into a distinct Prada character. This avatar takes center stage in campaign imagery featuring Chinese personalities and Prada ambassadors Yang Mi and Ma Long, each dressed in key pieces from the Prada Spring/Summer 2026 collections.
[Photo provided to chinadaly.com.cn]
Extending beyond the campaign's visual content, large-scale Prada Horse installations will be on display sequentially at Shanghai IFC Mall, Prada Rong Zhai in Shanghai, and Chengdu IFS from Jan 22 to March 3. The Prada Triangle Horse – a creative integration of the brand's iconic triangle logo and the horse motif – will appear in a series of installations and events in January and March 2026.
Prada Rong Zhai, the brand’s historic mansion from 1918, has been transformed into an immersive amusement venue to celebrate the Year of the Horse with unique experiences. From Jan 22 to Feb 14, the mansion's exterior will turn into a massive canvas for nightly dynamic projections of the Prada Triangle Horse.
The celebrations will culminate with the Lantern Festival of Prada, taking place from Feb 28 to March 3. The event will feature a range of games, amusement facilities, and a curated selection of delicacies from Mi Shang Prada Rong Zhai, Prada's first standalone fine-dining space in Asia.
[Photo provided to chinadaly.com.cn]
[Photo provided to chinadaly.com.cn]
[Photo provided to chinadaly.com.cn]
[Photo provided to chinadaly.com.cn]
