Lancang-Mekong tourism boosted by new cooperation initiative

作者:Deng Rui and Tan Yingzi in Chongqing来源:chinadaily.com.cn
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The 2024 Lancang-Mekong Tourist Cities Cooperation Alliance Exchange Activity is held in Southwest China's Chongqing on Nov 27 as part of the Chongqing International Travel Agent Conference 2024. [Photo provided to chinadaily.com.cn]

On Wednesday, the Lancang-Mekong Media Tourism Promotion Cooperation Initiative was launched to boost tourism in the Lancang-Mekong region at an event in Southwest China's Chongqing.

The activity is part of the Chongqing International Travel Agent Conference 2024, which kicked off one day earlier and will run until Friday. The promotional symposium was held to showcase the premium cultural and tourism routes and products of the Lancang-Mekong region.

The Chongqing International Travel Agent Conference 2024 kicked off in Southwest China's Chongqing on Nov 26, 2024, attracting approximately 400 participants. These include diplomats and consular officials and representatives from international tourism organizations, government departments, tourism industry associations, airlines, tourism enterprises, media and internet influencers. [Photo provided to chinadaily.com.cn]

Themed "Nihao! Chongqing", the conference has drawn approximately 400 participants, spanning diplomats and consular officials and representatives from international tourism organizations, government departments, tourism industry associations, airlines, tourism enterprises, media and internet influencers.

The Chongqing International Travel Agent Conference 2024 kicked off in Southwest China's Chongqing on Nov 26, 2024, attracting approximately 400 participants. These include diplomats and consular officials and representatives from international tourism organizations, government departments, tourism industry associations, airlines, tourism enterprises, media and internet influencers. [Photo provided to chinadaily.com.cn]

"The implementation of the visa-free policy has greatly facilitated Chinese tourists to travel to Malaysia," said Lee Thai Hung, deputy director-general of the Malaysia Tourism Promotion Board, at the conference's opening ceremony. Malaysia has been designated as the guest country of this year's event. He added that in the first three months after the visa-free policy began, the number of Chinese tourists to Malaysia increased by 30 percent year-on-year.

According to Tao Xiaofeng, deputy director-general of the General Office of the Chongqing Municipal Government, the municipality is accelerating its efforts to become a world-renowned cultural and tourism destination, a national model for high-quality cultural and tourism development and a leading area for integrated cultural and tourism development in China's western region.

The Chongqing International Travel Agent Conference 2024 kicked off in Southwest China's Chongqing on Nov 26, 2024, attracting approximately 400 participants. These include diplomats and consular officials and representatives from international tourism organizations, government departments, tourism industry associations, airlines, tourism enterprises, media and internet influencers. [Photo by He Yifan/For chinadaily.com.cn]

In the first three quarters of this year, the municipality received 328 million tourists, a 10.1 percent increase year-on-year, including 760,000 inbound tourists, an increase of 222.4 percent. The total number of inbound tourists is expected to exceed one million for the entire year.

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