The 21st Shanghai International Children Baby Maternity Products Industry Expo opens in Shanghai on Wednesday. [Photo by Xing Yi/chinadaily.com.cn]
The 21st Shanghai International Children Baby Maternity Products Industry Expo opened in Shanghai on Wednesday.
A total of 4,000 companies from home and abroad showcased products ranging from baby food to diapers to children toys and clothing in 300,000-square-meter exhibition area in the National Exhibition and Convention Center (Shanghai).
The three-day expo will last through Friday, and is expected to receive a total of 95,000 visitors, according to the organizer Informa Markets.
An industry summit themed "New People, New Consumption, New Growth" was held on the sidelines of the expo.
The 21st Shanghai International Children Baby Maternity Products Industry Expo opens in Shanghai on Wednesday. [Photo by Xing Yi/chinadaily.com.cn]
Many of the summit participants said they expect the country's new three-child policy to create potential for children-related consumption, though they also noted that competition is getting fiercer in the sector.
Yao Jingyuan, an adjunct researcher of the Counsellors' Office of the State Council, pointed out that family expenditure on children has been increasing in recent years despite the falling birth rate in China.
Zheng Yanni, general manager of retail of Spanish skincare company Isdin, said half of their consumers are mothers born in the 1990s or later. These individuals are often more educated and pay more attention to their children's overall health. She also predicted that the sales of children's sunscreen will grow rapidly in the future.
The 21st Shanghai International Children Baby Maternity Products Industry Expo opens in Shanghai on Wednesday. [Photo by Xing Yi/chinadaily.com.cn]
Gong Kangkang, the managing director of Informa Markets Hangzhou, said the new generation of parents have diverse demands but are more picky about the quality and safety of children products.
Gong said the expo aims to highlight new segments in the industry, such as family indoor recreation and children boutique furniture, to help companies find new growth points.
Xu Zhibing, CEO of Jianshi Technology, said that the sales of children and maternity products have been increasing on online platforms, and that internet celebrities and influencers play a big role in the decision-making process.
China currently has 253.38 million people aged 0 to 14, accounting for 17.95 percent of the total population, according to the data of the Seventh National Population Census released in May.
The 21st Shanghai International Children Baby Maternity Products Industry Expo opens in Shanghai on Wednesday. [Photo by Xing Yi/chinadaily.com.cn]
The 21st Shanghai International Children Baby Maternity Products Industry Expo opens in Shanghai on Wednesday. [Photo by Xing Yi/chinadaily.com.cn]
The 21st Shanghai International Children Baby Maternity Products Industry Expo opens in Shanghai on Wednesday. [Photo by Xing Yi/chinadaily.com.cn]
The 21st Shanghai International Children Baby Maternity Products Industry Expo opens in Shanghai on Wednesday. [Photo by Xing Yi/chinadaily.com.cn]
The 21st Shanghai International Children Baby Maternity Products Industry Expo opens in Shanghai on Wednesday. [Photo by Xing Yi/chinadaily.com.cn]
The 21st Shanghai International Children Baby Maternity Products Industry Expo opens in Shanghai on Wednesday. [Photo by Xing Yi/chinadaily.com.cn]
The 21st Shanghai International Children Baby Maternity Products Industry Expo opens in Shanghai on Wednesday. [Photo by Xing Yi/chinadaily.com.cn]
The 21st Shanghai International Children Baby Maternity Products Industry Expo opens in Shanghai on Wednesday. [Photo by Xing Yi/chinadaily.com.cn]
The 21st Shanghai International Children Baby Maternity Products Industry Expo opens in Shanghai on Wednesday. [Photo by Xing Yi/chinadaily.com.cn]
