British hair product brand ghd launches flagship store on Tmall

chinadaily.com.cn

British leading hairdressing brand ghd, also known as good hair day, launched its online flagship store on Tmall, Alibaba's online shopping platform, Friday during a launch event in Shanghai. [Photo provided to China Daily]

British leading hairdressing brand ghd, also known as good hair day, launched its online flagship store on Tmall, Alibaba's online shopping platform, Friday during a launch event in Shanghai.

Also as a way to celebrate the 20th anniversary of the brand, a hair show with fashion models whose hair was done by professional hairstylists using ghd products was held during the launch event.

"2021 is a significant year for ghd. It is a milestone for ghd to introduce our brand to the potential Chinese market 20 years after its establishment," said Jeroen Temmerman, CEO of ghd.

"We are aware that Chinese consumers have been pursuing products with advanced technology and functions, as well as trustworthy brands. As a company driven by technological innovation, I believe Chinese consumers will be deeply impressed by ghd and are very confident that our brand will become the preferred hairstyling tool for Chinese consumers and professional hairstylists," he added.

To let more consumers learn more about the brand, a seven-day popup exhibition will be launched at the Shanghai Kerry Center in Jing'an district from Saturday to May 7 for consumers to try the products on site.